We have been hearing about Samsung working with BlackBerry on launching BBM cross platform in Africa. Samsung has spilled the beans a few times over there along with running ads for months now. We now have a bit more details on the deal from BlackBerry. They have posted an interesting conversation between Andrew Bocking, Executive Vice President for BBM at BlackBerry and George Ferreira, VP and COO of Samsung Electronics Africa, discussing the launch of BBM on Samsung GALAXY smartphones in Africa.
Check it out below:
AB: I’m thrilled to welcome Samsung customers in Africa to the BBM family!
GF: Thank you! I think we are giving the African market what they want – and what they want is choice.
AB: Choice to benefit from one of the best and most robust mobile messaging experiences today
GF: Actually I think the only thing BBM has been missing in Africa up until now is our Samsung customer base.
AB: And your customers will now benefit from the best and most robust mobile messaging experience on their Samsung GALAXY smartphone.
GF: Our customers are just excited to be able to use the unique features built-in to BBM to complement their current messaging platforms.
AB: As with the current 60 million users, I’m sure they will love the “D” and “R” notifications.
GF: Absolutely! And it gives more control?
AB: Customers can choose which contacts they’ll connect with and how they share their information. Every BBM user has a unique PIN, so you don’t have to share your phone number or email address in public.
GF: And what does it do for business users?
AB: We know many businesses love using BBM for collaboration. It can be a great business tool.
GF: You bet! I’ve just added BBM to my Samsung Messaging Hub.
AB: Talk to you soon George.