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BlackBerry Pens Open Letter "You can continue to count on BlackBerry"

BlackBerry Canada

BlackBerry is making a bold move this week to reassure customers. They are planning on hitting 30 major news outlets in 9 countries to tell users that “You can count on BlackBerry.” The message is strong but I am not sure exactly what they hope to accomplish. They have been so quiet during a time of such uncertainty that users are left questioning if BlackBerry will survive the winter. Hopefully they will follow up this open letter when it gets published tomorrow with a whole campaign to re-instill faith in BlackBerry and its future. Breaking radio silence is a good start but they need to do more and fast…

To our valued customers, partners and fans,

You’ve no doubt seen the headlines about BlackBerry. You’re probably wondering what they mean for you as one of the tens of millions of users who count on BlackBerry every single day.

We have one important message for you:

You can continue to count on BlackBerry.

How do we know? We have substantial cash on hand and a balance sheet that is debt free.

We are restructuring with a goal to cut our expenses by 50 percent in order to run a very efficient, customer-oriented organization.

These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges. We are making the difficult changes necessary to strengthen BlackBerry.

One thing we will never change is our commitment to those of you who helped build BlackBerry into the most trusted tool for the world’s business professional.

And speaking of those dramatic headlines, it’s important that we set the record straight on a few things.

Best in class productivity tool.

We have completely revamped our device portfolio this year with the launch of BlackBerry 10. We have four BlackBerry 10 devices – two all touch and two hybrid (touch and QWERTY) – and all are running the third update of our new platform. If what you care about most is getting things done – taking care of your business – we have the best range of devices for you. And we continue to offer the best mobile typing experience – no ifs, ands or buts about it.

Best in class security.

Governments all over the world, global corporations and businesses that simply cannot compromise on security choose and trust BlackBerry. Security is our heritage, and the industry recognizes that BlackBerry is the most secure when it comes to the device, server and, of course, our global data network. Have no doubt that you can continue to trust us to keep your communication safe and private.

Best in class enterprise mobility management.

We changed with the market, embracing BYOD because we understand that as iOS and Android devices become common in the workplace, businesses still need to manage all of these different platforms seamlessly and securely.

This is not a trivial task. While there are a number of startup companies that make bold claims, BlackBerry has more software engineers and the most resources dedicated to developing the most innovative solutions to address this complex challenge.

And our customers know it. Over the past quarter, our BlackBerry® Enterprise Service 10 server base grew from 19,000 to more than 25,000. Corporate clients are committed to deploying and testing the latest enterprise technology from BlackBerry. We are committed to evolving with our customers. That will never change.

Best in class mobile social network.

We are bringing the most engaging mobile messaging platform to all, with our BBM launch for Android and iPhone.

There are already around six million customers pre-registered to be notified of our roll out. This number is growing every day, and speaks to the tremendous opportunity we have to expand BBM beyond BlackBerry smartphones to make it the world’s largest mobile social network.

Yes, there is a lot of competition out there and we know that BlackBerry is not for everyone. That’s OK. You have always known that BlackBerry is different, that BlackBerry can set you apart. Countless world-changing decisions have been finalized, deals closed and critical communications made via BlackBerry. And for many of you that created a bond, a connection that goes back more than a decade.

We believe in BlackBerry – our people, our technology and our ability to adapt. More importantly, we believe in you. We focus every day on what it takes to make sure that you can take care of business.

You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us.

The BlackBerry Team

5 total comments on this postSubmit your comment!
  1. Congratulation – well chosen words!

  2. Underlines their new direction toward enterprise (with the exception of BBM).

    • Yeah clearly an enterprise letter. Feels like there are two sides of BlackBerry warring for what parts will survive.

      • Feels like a confession for their sins for not focusing on enterprise completely and sort of a way to keep OS 7 users on hand, telling them, don’t worry, we will make things better. It came in a time when I was getting ready to make the move to Android (or at least be prepared in case my 9900 suddenly died) and restored my faith in BB.

        Hopefully Blackberry does not mean they won’t focus on 3rd Party apps while remaining Enterprise friendly. When I look at the amount of apps on Android I understand why someone would give up BB’s communication strengths for Android, even with not a single proper email client that can do half of what native BB7 email can.

        Just a reminder to Blackberry, productivity does not mean letting go of 3rd party applications. Lack of fun things to do on a phone does not make it a best in class productivity tool.

        We are here for you Blackberry.

        • So essentially you’re part of the problem with the adoption of BB10, Huseyin. You’re holding on to BB7, and instead of giving BB10 a real try, you’re actually considering jumping ship to Android. And you then turn around and want BB to not “give up” on third party apps for the sake of enterprise. Why should BB be faithful to you and your ilk when you guys won’t even be faithful in return??

          I’ve been with BB since OS4.7. I had a BB7 device before moving to my Z10. I knew I was going to be missing out on a lot of great (read: actually useful) apps by moving to BB10. I took the leap of faith on BB’s promise that current BB7 apps/developers would be coming to BB10. For the most part, that still hasn’t happened with the apps that I used on BB7. The initial switch to BB10 was a little rough because so much was missing that I was used to having and being able to do on my 9850. However, I didn’t whine and complain about it like so many (not necessarily you) have done. I adapted and remained faithful in the company and my Z10. Because when it comes down to it, I can STILL get stuff done.

          If these lukewarm fans would just let go of the past and give BB10 an honest try, they would find out that BB10 is AMAZING. Sure, it’s not as customizable as previous BBOSes (yet), but I sure can get stuff done much more quickly and efficiently than I could on my previous BBs. It really does “flow.” And with the 10.2.0.xxxx leaks, it becomes more and more customizable and useful.

          Too many people are still pining for time wasting, toy apps. If you’re that desparate for games, learn how to sideload.

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