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Former Apple CEO, John Sculley, "Absolutely Convinced" BlackBerry Can Survive

John Sculley

Talk about a vote of confidence from the other side of the fence. Former Apple CEO (1983-1993), John Sculley, told ZDNet that he thinks Tim Cook is doing a great job as CEO of Apple. On top of that he discussed BlackBerry and said that he is “Absolutely Convinced the firm will survive.” He went on to say that:

"The challenge is you can’t sell a phone for $700 in most of the world, so there has to be some real rationalization on the device side of the business. If you can strategically separate the device side of the business, it can be under the same ownership, but operationally separate from the enterprise service business, there’s a terrific chance to turn BlackBerry around."

What do you think of Sculley’s statement on how BlackBerry can revive itself? It seems similar to what Farifax’s Prem Watsa has in store…

9 total comments on this postSubmit your comment!
  1. They first have to stop all the negativity and put a positive spin on things. Too many people bashing the company or making fun of the brand that some folks will shy away thinking that their products don’t matter.

    The company under Fairfax will need to launch an ad campaign to renew the excitement in the brand – to show where the company has been and where it is going. They also need to show what they can do today. What is a Z10? What is a Q10? What is BlackBerry 10? What is MDM software? What is QNX doing? People will have loads of questions about the new ownership and where the company is heading. They will need sufficient answers so they can invest in BlackBerry’s products.

    • Or explain why
      – you can’t move mails from your sent items to another folder?
      – it has a massive capacity battery but still drains awfully quick in comparison to top-end devices from the competition?
      – the web browser still doesn’t re-arrange the amount of letters on a column to your scroll level, leaving you to scroll both sideways and up and down to view a webpage?
      – the touch interface consequently misjudges the place you want to tap (iOS success rate is much, much higher)?

  2. Isn’t this the same guy that almost drove Apple into the ground?

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