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Prem Watsa Again Confirms That Enterprise Will Be The Focus for BlackBerry

Prem Watsa Discussion

Fairfax Financial CEO, Prem Watsa, has sat down with the Globe & Mail to discuss a bit about his companies bid for BlackBerry. Watsa compares the deal to what he pulled off with the Bank of Ireland a bit back and he has “ no doubt that Fairfax will be able to pull off its preliminary $9-per-share bid” for BlackBerry. Most interesting to hear was Prem stating what he thinks of BlackBerry as a company and its direction:

“It’s a good company, it’s a good product. Otherwise nothing could help it,” he says. “Can it compete in the consumer market with Apple and Samsung and the Android? No, we think that’s very tough. But in the enterprise market they’ve got huge advantages.”

That is not a good sign for BlackBerry in the consumer market. On the other hand I hope it means BlackBerry will stop sacrificing its strengths and differentiators to compete with iOS and Android and keep its space in the prosumer market.

7 total comments on this postSubmit your comment!
  1. There is also room for BlackBerry in the prosumer market. I sure hope this is not the end of BlackBerry World as we know it, with video, music, and apps. Everyone needs to chill now and then, and there is still money to be made on BBW.
    I think there is room for BlackBerry in the low end market for students too – an issue that Lazaridis had to answer a few years ago from a pre-teen. There is no point in going mid-tier. The Q5 and “Z5” at the low-entry level, and the “Q30″/Z30 or better at the high end.

  2. Yes I agree the movers and shakers need there own thing. Just like they need the Rolex and the Mercedes. But hang on here for just one Min. Lets just imagine for one moment and god (who ever that is to you) may this not happen but lets say iOS and/or Andriod get a virus. What then ??? Everyone will jump ship and go to the one device that has a reputation for being secure. Better stock up Wattsa! Ohh wait already have ok. Just don’t forget about the guys who keep the good word on BB going!

  3. Well.. enterprise users are also conusmers. Perhaps they will focus on enterprise, but might still keep the consumer side as well

  4. Maybe worth buying some cheap BES 10 licenses now that can be installed later on some hosting package to resell them to “prosumers” since it seems BES may well become a requirement for al the “pro” features

  5. Any astute business person who has had a BlackBerry from inception, knows without hesitation that Watsa is absolutely correct. BlackBerry is an exceptional device for the business/enterprise/professional user. It is a great product, whose leaders got lost in blind transition. BlackBerry cannot and should not compete with the faddists Iphone/Android market. It is perfectly okay to remain true to oneself, while improving in substance. Myself and million others are eagerly awaiting, with positive energy, Watsa’s successful takeover of BlackBerry and his refocusing on what made BlackBerry exceptional in the first place.

  6. Perhaps BB needs to concentrate on business/pros with devices like z30 and Q10, and develop an emerging market device with only cell and BBM ability. No WiFi, no apps other than those provided with the OS, no Bluetooth, plastic case but decent screen, to sell at no more than $100 in those markets.

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