While I was getting home from visiting my parents in San Diego this week quite a few readers sent in this great exposé done by the Globe and Mail. It is titled “Inside the fall of BlackBerry: How the smartphone inventor failed to adapt” and does a great job of giving you the back story on what was happening as BlackBerry struggled from 2010 until now. I can confirm quite a bit of the story that we heard from other sources over the years but some of the other revelations really put things in perspective.
I highly recommend checking it out and reading it. The article is quite long but once you read it you will understand what lead to the conflicted uncoordinated last few years from BlackBerry as they pulled in different directions. Its also nice to learn a bit more about former co-CEO Jim Balsillie’s plan for using BBM as SMS 2.0 and how Heins was supposedly out to kill it since it would harm the handset division that he was part of.
While the article is in no way flattering to BlackBerry it does give you a bit of the back story and an understanding that BlackBerry actually foresaw much of what has transpired. Let us know what you think are the best parts!