Today, at BlackBerry Jam Asia, we had the opportunity to speak to Teemu Sorvisto who is the Director, Alliances and Business development in APAC for BlackBerry. Whilst we were not able to get answers with regards to whom BlackBerry was partnering, Teemu was able to share with us how Channels could be used as a partnering platform once its been launched. Check it out!
First of all, the BlackBerry Channels is a Social networking extension of the BlackBerry Messenger. With BlackBerry Channels, the owners will be able to have a much deeper level of engagement with their customers. It allows them to also host rich media, text and images. In addition, it can also be used and help brands to reach out to the right audience at right time, at right area. It enables chats as well as locational-based promotions. As such, it is also able to be seen as an engagement channel for the company.
Besides, with its reputation as a reliable communication channel, it gives consumers and business a peace of mind when communication. For end users, it provides better privacy for them. There will be a further extension of their marketing capabilities where available.
One way he forsees that the Channels can be used is by having news site or channel to utilize BlackBerry channels to push out news and content directly to end users, without having the need of writing an application.
But, first and foremost of course, they are still working to roll out the BBM for the cross platform properly.