BlackBerry really screwed the pooch when it comes to their launch of BBM on iPhone and Android. This was supposed to be a hallmark week for BlackBerry bringing the BBM addiction to the masses and instead it has been a fiasco. First they paused the rollout and then delayed the launch for Android and then iPhone. Now Andrew Bocking, Head of BBM at BlackBerry, has once again blamed an unreleased older version of BBM for Android that leaked and “resulted in volumes of data traffic orders of magnitude higher than normal.”
It seems like BlackBerry was really not ready for what seems like a predictable event (their Android app leaking). I assumed they would have a system to block the leak the second it came out due to the high probability of it happening. Sadly that does not seem to be the case. BlackBerry is still reeling from the leak that has sadly really screwed up what would have otherwise been a win for them. Damn shame if you ask me especially since they should have been ready for this completely predictable event.
Check out the details below:
Hi Android and iPhone users,
This is Andrew Bocking, head of BBM at BlackBerry. As a follow up to our first blog post on Saturday, I want to take a moment to provide you with an update on the rollout of BBM on Android and iPhone.
Last week, an unreleased, older version of the BBM for Android app was posted on numerous file sharing sites. We were aware of an issue with this unreleased version of the BBM for Android app. This older version resulted in volumes of data traffic orders of magnitude higher than normal for each active user and impacted the system in abnormal ways. The version we were planning to release on Saturday addressed these issues, however we could not block users of the unreleased version if we went ahead with the launch.
We attempted to address the problems caused by the unreleased version throughout the day on Saturday, but as active users of the unreleased app neared a million – and accelerated – it became clear that the only way to address the issue was to pause the rollout for both Android and iPhone.
The team is now focused on adjusting the system to completely block this unreleased version of the Android app when we go live with the official BBM for Android app. We are also making sure that the system is reinforced to handle this kind of scenario in the future. While this may sound like a simple task – it’s not. This will take some time and I do not anticipate launching this week.
Thank you for your patience while we take the time needed to deliver the experience you expect from BBM. We will continue to provide you with updates here on InsideBlackBerry.com and through @BBM on Twitter. We will notify everyone who has pre-registered on BBM.com when BBM is available on Android and iPhone.