BlackBerry People’s Choice Awards Winners Announced at TIFF


BlackBerry just put out a release about their BlackBerry People’s Choice Awards Winners from the Toronto International Film Festival. The results are in and the winners are 12 Years a Slave, The Square and Why Don’t You Play in Hell? Check out the details below:

BlackBerry People’s Choice Awards Winners

Announced at Toronto International Film Festival

Winners include 12 Years a Slave, The Square and Why Don’t You Play in Hell?

The Toronto International Film Festival® (TIFF Festival™) has announced the winners of the BlackBerry People’s Choice Awards. 12 Years a Slave, The Square and Why Don’t You Play in Hell? were the most popular films as voted by Festival audiences in three categories.

12 Years a Slave won the BlackBerry People’s Choice Award, the major prize awarded to the most popular feature-length film at TIFF Festival. The film, which tells the story of a free black man sold into slavery, was directed by Shame’s Steve McQueen and stars Chiwetel Ejiofor.

The BlackBerry People’s Choice Documentary Award went to The Square by Jehane Noujaim. It chronicles activism and unrest in Cairo’s Tahrir Square.

Why Don’t You Play in Hell? was awarded the BlackBerry People’s Choice Midnight Madness Award for being the most popular film of the Festival’s Midnight Madness programme. The film follows a renegade film crew that gets entangled in a yakuza clan feud.

The awards were created by the BlackBerry design team, who won a Silver IDEA award from the Industrial Designers Society of America (IDSA) for the design of the 2012 BlackBerry People’s Choice Awards. BlackBerry also won honourable mentions from the IDSA for the designs of the BlackBerry® Q10 and BlackBerry Z10 smartphones.

“The BlackBerry People’s Choice Awards recognize the ambition, creativity and hard work that made these films popular favourites with TIFF Festival audiences,” said Andrew MacLeod, Managing Director Canada at BlackBerry. “Our products and services help people succeed, and our sponsorship of the BlackBerry People’s Choice Awards reflects that. These awards tend to predict future success for winning films, and stand as beacons for ambition and aspiration.”

TIFF Festival moviegoers voted in one of two ways: in person at the movie theatre by submitting the ballot end of their ticket into an official BlackBerry People’s Choice Award voting box, or by visiting the and using the tracking number on their ticket stub to vote.

BlackBerry’s sponsorship of TIFF Festival showcases its passion for success and ambition at one of Canada’s most important cultural festivals.

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