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WSJ Claims BlackBerry Considering Spinning Off BBM Into Separate Company

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Another day and another rumor. Now we have the Wall Street Journal claiming that BlackBerry is considering spinning off BBM into a separate subsidiary that would operate with more independence. The company would be called BBM Inc according to these “people familiar with the matter” who claim BlackBerry is trying to setup the platform as a more valuable asset. They also claim that BlackBerry has been shifting executives into the team. The most interesting part of the WSJ article was the closing:

Many of these planned offerings have been in progress internally for years. A working cross-platform BBM service had been operable and ready to launch as far back as three years ago, according to people close to the company, before executives decided not to proceed. A desktop version of BBM had also been running internally years ago, according to this person, but executives chose not to bring that offering to the public either.

That jives with what I have been hearing for years…

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  1. Makes sense to manage BBM like a startup and probably why we’ve seen the arrival of Channels as a way to fund the company by selling eyeballs to advertisers.

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