BlackBerry Rumored to Cut Z10 & Q10 Production in Half

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There are quite a few rumors swirling around when it comes to BlackBerry 10 production. In the US we have seen carriers cut the price of the Q10 and Z10 aggressively to sub $99 price points with Amazon taking the cake at about $49 for the Z10. Now Stuart Jeffrey of Nomura Equity Research (you know how I love ANALysts) has put out a note the company is cutting back production.

Supposedly BlackBerry has scaled back production of the Z10 and Q10 models to 1 million a month from 2 million previously. This is after they just raised it to 2 million in May. BlackBerry has responded that “such things are part of normal lifecycle management of preparing for new devices that will be coming out.” Who knows what is actually true but this pricing does make BlackBerry 10 devices more competitive.

Either way it translates into cheaper BlackBerry 10 devices for now. Check out the full analysts report at Barrons.

2 total comments on this postSubmit your comment!
  1. And that move is made to open up market for the A10?

  2. Yes most likely the A10 release. Though I don’t buy the rumours that they’ve cut production in half. This sound like more of the nonsense doom and gloom propaganda.

    The price cuts is part of BlackBerry’s marketing campaign, nothing more. The same happens with Apple and Android devices.

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