There has been quite a bit of fanfare about BlackBerry breaking their promise of bringing BlackBerry 10 to the PlayBook. My buddy Kevin went to the Annual Shareholders Meeting and had a chance to talk to BlackBerry CEO Thorsten Heins about the issue and how much it has hurt BlackBerrys reputation. In short it confirms what we already assumed about BlackBerry 10 not being a good experience on the PlayBook even when pared down.
Here is what he told CrackBerry when pushed on the issue:
“That was a very tough decision to make. I could have done it, but you would have loads of comments on your site – ‘How can Thorsten allow such a crappy product to be launched?’ … It was one of the toughest decisions I had to make because I knew I would break a commitment, but I also made a commitment to quality before that. … I can’t take the hardware back and provide them with 2 GB hardware. I can’t exchange the part – there’s no way to do this… I stand by the decision, as tough as it is. I apologize to the users that I couldn’t get it done. What I did I did because I want them to have a quality experience with BlackBerry 10.”
Sadly BlackBerry did not plan for this scenario with a conciliation of any sort or damage control messaging. Thankfully they are considering some sort of loyalty reward for PlayBook owners. Its just a wonder that they had such a disastrous announcement of this letdown for PlayBook owners.
If this was such a “tough decision to make” why was the announcement of the decision such a fiasco?