BlackBerry actually used Blippar as a marketing tool (that kind of flopped) when they first launched BlackBerry 10. Their app allowed iOS and Android users to point their app at certain websites and other ads and see why they should switch to BlackBerry 10. These ads are called “blips” and the Blippar app allows your phone to read them through image recognition of magazines, newspapers, billboards, logos, websites, and more. They then launch an experience (think of an overlaid movie trailer, etc) on what is shown through the camera. All in all it is a pretty cool yet limited experience.
Here are the details:
- The visual discovery tool enables Blackberry users to effectively digitise the static, physical world around them.
- Simply by pointing the Z10′s high quality camera at ‘blippable’ objects and images, users will experience them jumping to life with exclusive, interactive content.
- There are a number of existing markers available for Blackberry users to start blipping including; Heinz Tomato Ketchup, Pepsi Max bottles, The Independent newspaper and many hundreds more.
- Blackberry users need to look for the Blippar ‘b’ icon printed on blippable objects.
- Blackberry users can browse the in-app catalogue list to see a full list of blippable items.
- Blippar collaborated with Blackberry on the launch of BlackBerry 10 operating system in January this year by enabling iPhone and Android users to experience Z10 on their smartphones with a handset virtual takeover.
- By visiting www.bbtakeover.me users were able to blipp the webpage to launch the BlackBerry 10 OS onto their own iPhone and Android devices. A world’s first sneak preview experience of the new BB10 OS.