BlackBerry made a ballsy announcement today about BBM going cross platform. It has been rumored for ages and it seems like they finally decided it was time to wipe the floor with WhatsApp and the competition instead of keeping it exclusive. It remains mobile first but iOS 6 and Android 4.0 devices will be getting BBM this summer. That will include BBM chats, multiperson chats, share photos/video/voicenotes, BBM groups, and more. BBM channels will even be coming later in the year.
Here is what Andrew Bocking, Executive Vice President, Software Product Management and Ecosystem, at BlackBerry had to say:
“For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service. BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy. We’re excited to offer iOS and Android users the possibility to join the BBM community.”
What do you think of this move by BlackBerry? It is going to be a dividing line with some thinking it is brilliant and some thinking otherwise. Personally I think they really need this move in markets like the US to keep BBM relevant and grow the ecosystem. On the other hand in Asia and other locations the BBM exclusivity has been huge… Check out the full announcement below:
BBM for iOS and Android to Launch This Summer
WATERLOO, ONTARIO–(Marketwired – May 14, 2013) – BlackBerry(R) (NASDAQ:BBRY)(TSX:BB) today announced plans to make its ground-breaking mobile social network, BlackBerry(R) Messenger (BBM(TM)), available to iOS(R) and Android(TM) users this summer, with support planned for iOS6, and Android 4.0 (Ice Cream Sandwich) or higher, all subject to approval by the Apple App Store and Google Play. BBM sets the standard for mobile instant messaging with a fast, reliable, engaging experience that includes delivered and read statuses, and personalized profiles and avatars. Upon release, BBM customers would be able to broaden their connections to include friends, family and colleagues on other mobile platforms.
In the planned initial release, iOS and Android users would be able to experience the immediacy of BBM chats, including multi-person chats, as well as the ability to share photos and voice notes, and engage in BBM Groups, which allows BBM customers to create groups of up to 30 people.
"For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service. BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy. We’re excited to offer iOS and Android users the possibility to join the BBM community," said Andrew Bocking, Executive Vice President, Software Product Management and Ecosystem, at BlackBerry.
BBM is loved by customers for its "D" and "R" statuses, which show up in chats to let people know with certainty that their message has been delivered and read. It provides customers with a high level of control and privacy over who they add to their contact list and how they engage with them, as invites are two-way opt-in. iOS and Android users would be able to add their contacts through PIN, email, SMS or QR code scan, regardless of platform. Android users would also be able to connect using a compatible NFC-capable device.
BBM has more than 60 million monthly active customers, with more than 51 million people using BBM an average of 90 minutes per day. BBM customers collectively send and receive more than 10 billion messages each day, nearly twice as many messages per user per day as compared to other mobile messaging apps. Almost half of BBM messages are read within 20 seconds of being received; indicating how truly engaged BBM customers are.
Today, BlackBerry also announced BBM Channels, a new social engagement platform within BBM that will allow customers to connect with the businesses, brands, celebrities and groups they are passionate about. BlackBerry plans to add support for BBM Channels as well as voice and video chatting for iOS and Android later this year, subject to approval by the Apple App Store and Google Play.
If approved by Apple and Google, the BBM app will be available as a free download in the Apple(R) App Store(SM) and Google Play store. Additional details about system requirements and availability will be announced closer to the launch.