Up here in Canada, BlackBerry has been pulling out all the stops with their advertising.
For reference the Toronto Blue Jays are owned by Rogers Communications. Rogers and BlackBerry have a very strong relationship. Sportsnet, a TV network in Canada (think ESPN), owned by Rogers. Sportsnet airs the great majority of Blue Jays games. BlackBerry is the lead sponsor of Sportsnet airing of Blue Jays games. GOT IT?
So after you get your hunger on with a McDonalds clip, please view the below ad for a very cool implementation of the BlackBerry 10 peek graphics. Very creative