Who bought the 1 Million BlackBerry 10 Devices? Brightstar

logoA couple weeks ago, we let everyone know that a mysterious company had ordered 1 million BlackBerry 10 devices.  There was a lot of speculation on who that was, or if it was even the truth.  Well today AllThingD ousted the company Brighstar as the buyer. Brightstar is a Verizon affiliate that takes care of a lot of the 3rd party sales for devices.  This would help alleviate the marketing of the device in Verizon branded stores, and let them continue to focus on the iPhone 5, and their slew of Android devices.  Placing the success of the Z10 in to the hands of 3rd party retailers.  Let us know what you think… did Verizon have a hand in this push? Or is Brightstar planning for a successful launch?

Source: AllThingD

6 total comments on this postSubmit your comment!
  1. Yes, big V loves Android so I’m not surprised.

  2. That’s a big disappointment… but I should have thought of that earlier. No company or government agency is going to buy 1 million devices for its own use. It had to be a reseller.

  3. Ha!I called it!

  4. I doubt it!! If they believe they would sell 1 million through 3rd party sales what is their estimate on branded stores? Doesn’t add up, even the most bullish BB supporters are expecting 3-5 million BB10 per quarter globally (this includes Z and Q) if V is expecting to sell 1 million Z’s through 3rd party I would have to say their the most bullish and I don’t think they ordered more than 1 or 2 quarters worth. I have to say NAY NAY!

  5. I would imagine they are stocking up for warranty replacements. At least now we know if our week old device needs to be replaced, we’d be getting a brand new device instead of a refurbished one, as Verizon is known to do.

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