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Thorsten Heins Reconfirms 100,000 Native Apps For US Launch & PlayBook Plans


Thorsten Heins and a few other BlackBerry Execs let slip in January that they planned on launching BlackBerry 10 with 100,000 apps. We then found out that the 70,000 was set at the global launch and the 100,000 mark was for the US launch. A few readers wanted us to point out that Heins has reconfirmed that the BlackBerry Z10 will launch in the US with 100,000+ native apps which is impressive. (via Australian Financial Times) Still it is no longer about the app tonnage and more about the quality of apps.

With that said Heins also reconfirmed what he has said about the PlayBook ever since he took over as CEO. He stated once again that he only plans on releasing a new tablet if it was “really substantial and meaningful, and quite frankly it would need to be profitable.” He went on to say that:

“I think the profit pool is very very thin. Kudos to Apple, I think they really managed to own that space, so it doesn’t make sense for me to just take this head on. I need to figure out, for my enterprise customers, for my consumers, for my BB10 audience, what can I do that provides them a mobile computing experience in the form factor of a tablet, which goes beyond just the puristic tablet experience.”

In other words he is just repeating what he said in mid 2012 where he said he was only going to re-enter the tablet market if he had a compelling offer beyond just the “purist tablet experience.” In other words maybe we will see something in the home theater, medical, and enterprise spaces before a new consumer model. Either way we are still getting a new BlackBerry PlayBook OS update to BlackBerry 10. Maybe they will just upgrade the CPU and RAM in that model for a refresh.

10 total comments on this postSubmit your comment!
  1. 100,000 NATIVE apps? Is this really native or Android ports as well.

    A hardware refresh would be nice, but BB10 on PlayBook is what is needed!

  2. Glad they’re being clear on this. I really think that 7′ is the perfect size for the Playbook’s when it comes to 1. Gaming; 2. Using as an alarm clock ; 3. Using it as a bookreader; 4. Using as a camera; 5. Using the keyboard; 6. Even browsing the Internet – Pinch and zoom correct to read smaller text, or use the reader mode.

  3. I love the 7″ but would like to have 10″ as well…

  4. I think the current 7″ is on par with the screen resolution of the Z10, and the 10″ will be on par with the Q10 (1:1 ratio).
    I do see it coming but as they said, later is the key note. My guess, November 2013 globally.

  5. I think one big change Thorstein should make is personalize the Z10, Q10 by making BBM the center of BB10 OS experience along with the Hub. Blackberry could add to BBM stocks, sports scores, game scores, rss feeds, app world news, music, social feeds news with links to these apps for more info and connected to the lockscreen and automatically open the BBM app when the lockscreen is opened (with an option to disable if desired). I think this would make seem Blackberry’s seem less “business like” and appeal to more consumers.

    • I agree something has to be done in the next release. Hopefully in 10.1 we will see a new home screen where we can post widgets. I wasn’t really keen in the past with widgets, because BB6&7 already had updated icons that show the weather or battery life. I would like to also see stocks, news headlines, sports scores, etc.

      It is really awkward to leave those kinds of apps running in BB10 as they eventually ‘fall off the edge of the screen’, or so to speak, after you run more than 7 apps. In fact, they fall out of sight to the second page after running just 3 apps.

      I like your idea about BBM stocks, sports scores, music, and RSS feeds. It is interesting. My fear of opening up BBM via a public API is my device PIN will be exposed to spammers.

  6. I would like to see Blackberry put BBM on all the other platforms. They could license it out and make money that way. They could also make it a little less feature rich on other devices. That way no one would care about whats app, skype or anyting like that. BBM would be the “killer app” that everyone wants.

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