Thorsten Heins and a few other BlackBerry Execs let slip in January that they planned on launching BlackBerry 10 with 100,000 apps. We then found out that the 70,000 was set at the global launch and the 100,000 mark was for the US launch. A few readers wanted us to point out that Heins has reconfirmed that the BlackBerry Z10 will launch in the US with 100,000+ native apps which is impressive. (via Australian Financial Times) Still it is no longer about the app tonnage and more about the quality of apps.
With that said Heins also reconfirmed what he has said about the PlayBook ever since he took over as CEO. He stated once again that he only plans on releasing a new tablet if it was “really substantial and meaningful, and quite frankly it would need to be profitable.” He went on to say that:
“I think the profit pool is very very thin. Kudos to Apple, I think they really managed to own that space, so it doesn’t make sense for me to just take this head on. I need to figure out, for my enterprise customers, for my consumers, for my BB10 audience, what can I do that provides them a mobile computing experience in the form factor of a tablet, which goes beyond just the puristic tablet experience.”
In other words he is just repeating what he said in mid 2012 where he said he was only going to re-enter the tablet market if he had a compelling offer beyond just the “purist tablet experience.” In other words maybe we will see something in the home theater, medical, and enterprise spaces before a new consumer model. Either way we are still getting a new BlackBerry PlayBook OS update to BlackBerry 10. Maybe they will just upgrade the CPU and RAM in that model for a refresh.