BlackBerry has made an interesting partnership with F1 Mercedes AMG Petronas for BlackBerry 10. They are using the BlackBerry Z10 for innovative projects and the partnership is just starting with plans for the seasons 19 races. They put out another promo video for the partnership along with showing off the BlackBerry branding on the F1 W04 Silver Arrow chassis and headrest along with the race suits of Lewis Hamilton and Nico Rosberg. Check it out below or find more details on BlackBerry.com.
yandar ( View Profile) - Posts: 66
Posted: March 13, 2013 at 5:18 PM EST
Its a shame the wooden wonder (Hamilton) wears the BB livery. F1 is very good exposure for BB though.
Kevin Not Registered
Posted: March 13, 2013 at 8:31 PM EST
Very cool.
Good sponsorship idea – very Global!