RIM just made a huge foray into Formula 1 by sponsoring the Mercedes team. This includes Mercedes AMG Petronas Formula One driver Lewis Hamilton who can be seen sporting a BlackBerry Z10 in a few of the promo shots. The BlackBerry logo will also be prominently branded on the new Mercedes-Benz Silver Arrow. Here is what they told the WHTimes:
Team principal Ross Brawn said:
“On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased to announce our partnership with BlackBerry. We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to Mercedes AMG Petronas. It is especially pleasing to be able to launch this exciting partnership today as our latest Silver Arrow takes to the track with BlackBerry branding.”
Frank Boulben, chief marketing officer at BlackBerry, said:
“Formula One is all about precision engineering, design and innovation – three values that mirror the approach that’s gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the Mercedes AMG Petronas Formula One team to deliver value through technical and marketing collaboration. We have built BlackBerry 10 to keep people moving, and we believe the essence of this will be delivered at many levels through our partnership.”
Check out their promo video below:
Mike Not Registered
Posted: February 4, 2013 at 10:09 AM EST from my BlackBerry PlayBook | OS 2.1.0
That is sooooo cool!!!
AMB Not Registered
Posted: February 4, 2013 at 10:47 AM EST
As Blackberry Fans around the world go get the new Z10 tomorrow, please do not forget about us in the US who still have to wait a WHOLE month and half, PLEASE SIGN THIS PETITION =====> http://www.ipetitions.com/petition/bring-bb10-to-us-customers-sooner/