UPDATE: We have just heard that the white Z10 does qualify for the Winter White Hot promotion, however, $139.99 is the promotional price. The event in general features up to $100 off select smartphones, but it is not correct to say that customers will see a further $100 savings on the Z10.
I really don’t understand why the white Z10 is featured right in the middle of the promotion picture if it is not discounted any more than the black version, which is not eligible.
If you are a Rogers customer still on the fence about whether you should go with a black or white Z10, this might make your decision a lot easier… or make you crazy because you really want the black one. A Rogers rep has confirmed that the white BlackBerry Z10 will qualify for their Winter White-Hot Event. Assuming that the full $100 comes off the price on a 3 year term, that would make it $35.99!
If you already have a black device reserved, don’t fret. You can go to rogers.com/reserve, cancel your black device and reserve a white device. There is a risk that the white version won’t show up at stores right away, but for $100 off (we hope), it’s tough to turn down.
Let us know what your color choice will be and if you’re sticking with black regardless of silly $100 discounts. 
Kevin Not Registered
Posted: January 30, 2013 at 8:05 PM EST
Tempted but I can’t do a white one – just won’t look professional at work.
Jay Harker ( View Profile) - Posts: 1363
Posted: January 30, 2013 at 11:31 PM EST
Very interesting how color can effect perception that much. Have fun with your Z10!
chestr ( View Profile) - Posts: 340
Posted: January 30, 2013 at 8:34 PM EST
I agree, I rather have a black one. 100$ off is very tempting.
Toronto Wireless Not Registered
Posted: January 30, 2013 at 9:56 PM EST
the link does not work
Jay Harker ( View Profile) - Posts: 1363
Posted: January 30, 2013 at 11:33 PM EST
Thanks for the heads up. Link works now.
Jay Harker ( View Profile) - Posts: 1363
Posted: January 31, 2013 at 10:00 PM EST from my BlackBerry 9900 | OS 7.1.0.825
In case anyone missed the update above:
We have just heard that the white Z10 does qualify for the Winter White Hot promotion, however, $139.99 is the promotional price. The event in general features up to $100 off select smartphones, but it is not correct to say that customers will see a further $100 savings on the Z10.
I really don’t understand why the white Z10 is featured right in the middle of the promotional image if it is not discounted any more than the black version, which is not eligible.
After stopping by a Rogers store today I also received confirmation that both the black and white Z10s will be priced at $139.99. I think the price is fair but their advertising was definitely confusing.
Phil Not Registered
Posted: February 2, 2013 at 3:08 PM EST
1st – White is professional.
2nd – Just called Rogers. The promotion does apply but only on new activations.
Jay Harker ( View Profile) - Posts: 1363
Posted: February 2, 2013 at 3:54 PM EST from my BlackBerry 9900 | OS 7.1.0.825
I am a current Rogers customer and the promotion does apply because I will be using an upgrade. But it doesn’t really matter because the “promotion” applies to black phones as well. They’re both $139.99 on a 3yr term.
Neil Not Registered
Posted: February 7, 2013 at 2:02 PM EST
It does say, “Up to $100″ off.