In the first major announcement at the global launch from the stage in New York city, Thorsten Heins reveals that Research in Motion is no more.
From this point forward – we are BlackBerry. One Brand. One Promise
This move makes a lot of sense as BlackBerry has always been the iconic brand for RIM. We have also heard from CNN Fortune that RIMM will soon begin trading as BBRY on the NASDAQ.
Check out what BlackBerry CMO has to say about the rebranding.
