It seems like RIM is one of the sponsors on CNBC for the World Economic Forum. Nerdberryspotted this commercial on CNBC during coverage of the event leading up to Davos. I am not sure if this is the first BlackBerry 10 TV ad but RIM has yet to make a big marketing splash offline. This ad is similar to the one RIM did with the New York Times on their website. I am sure we will be seeing more of these shortly. Its nice to see RIM with a Chief Marketing Officer who has a plan.