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RIM CMO Confirms 6+ BlackBerry Devices in 2013 With No Carrier Exclusives

Frank Boulben

RIM’s CMO Frank Boulben reconfirmed some details about BlackBerry 10’s launch plan in an interview with Fierce Wireless. He confirmed what we know about two BlackBerry 10 models being announced on January 30th with one being all touch and the other being QWERTY. On top of that he once again said that there will be at least six BlackBerry 10 devices in 2013. These additional models will let RIM hit multiple price points from the top to the lower end markets to replace BlackBerry 7.

Another noteworthy mention was Boulben saying that RIM:

…does not have any exclusive relationships with carriers for BB10 in any markets, he said, and thus will be free to go after different market segments with its new platform and devices. "We intend over time as we transition the portfolio to have a full range of devices,"

On top of that Boulben said that BlackBerry 10 will launch with at least 70,000 apps. He also changed things up a bit by saying that RIM is targeting the top 600 apps in major markets (we previously hear 200) and that BlackBerry 10 will support roughly 90% of those apps!

Check out the full interview here

6 total comments on this postSubmit your comment!
  1. Full interview link not found

  2. Good.

    BlackBerry got killed in the US for refusing to release a touchscreen on more than one carrier at a time from 2008-2011

    • When they did release an all-touchscreen, it was lame compared to the competition. However, for me, it was still a BlackBerry.

  3. RIM is now saying 100,000 apps at launch! Awesome! Skype better be one of them, otherwise oovoo or Google+.

  4. Ronen, will we have a Sprint carrier at launch?

  5. 6? Does that include cdma and gsm as one device like the Z10 for example is that one device or two?

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