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RIM Plans On Lowering BlackBerry 7 Prices To Expand Market Share Internationally

BlackBerry 7 Family

This is more or less a given since practically every company lowers prices as devices age on the market. Still its worth noting that Digitimes (via N4BB) is hearing positive and optimistic comments from Taiwan based suppliers which are likely to benefit from BlackBerry 10. They also stated the obvious that RIM is planning on lowering the price of BlackBerry 7 to expand market share. Here is what they told Digitimes:

Handset supply chain sources stated that RIM has been making changes according to trends in the smartphone market by establishing the new BlackBerry 10 platform to accommodate touch features. In addition, RIM has been adjusting service fees and no longer bundles products with plans, hence it is likely to attract more non-enterprise users. Furthermore, RIM plans to lower the price of BlackBerry 7 to expand market share.

Handset makers noted that RIM has a strong customer base in emerging markets such as Southeast Asia, Africa and Latin America to make up for the falling market share in Europe and the US.

This is not much more than what RIM’s CEO Thorsten Heins has said publicly but its great to hear it filtering back from suppliers.

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