Frank Boulben took the job of Chief Marketing Officer at RIM during a pretty turbulent time. RIM was in dire need of a CMO for awhile and he seems to be acclimating well. There have been some amazing changes in the RIM marketing and PR arenas but the best is yet to come. Frank Boulben has been working on marketing BlackBerry 10 since he started and his big reveal is coming shortly.
He sat down with Forbes for a video interview on RIM’s comeback. Definitely worth watching below in the short or full interview: