RIM Renames BlackBerry App World to Just BlackBerry World

BBW12_BlackBerryWorldParty_3

With the expanded capabilities of BlackBerry App World I was wondering what RIM was going to call it. We were already stretching the definition of Apps in App World and now RIM has addressed the issue by rebranding BlackBerry App World to simply BlackBerry World. This will include the music, videos, and possibly the other available content in App World BlackBerry World. That might get a bit confusing with BlackBerry World still being RIM’s flagship conference but I still like the name…

BlackBerry World

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