RIM has long had close ties with the fashion and entertainment industry. Their latest crossroad was in Singapore where they teamed up with ZALORA for a Fashionably Bold runway line. They had clothing inspired by the BlackBerry Bold 9900 and Bold 9790 styles. Check out the video below along with the announcement. I am sure we will be seeing more of these sorts of things when RIM launches BlackBerry 10. Fans of the designs can go to www.zalora.sg/FashionablyBold to check out the line.
Inspired by the sleek BlackBerry® Bold 9900 and classy BlackBerry® Bold 9790 in Charcoal Black and Pure White, four female and male models showcased the styles created by local fashion experts on the Fashionably Bold runway.
The eight lucky models, who submitted their best poses through an online contest to qualify, received their very own photo-shoot, make-over and runway tips from Miss Singapore Universe 2011, Ms Valerie Lim, who also choreographed the Fashionably Bold show.
Today, everyone is looking to make a statement not only with fashion but with their smartphones as well. Fashionably Bold showcases the popularity of the BlackBerry Bold portfolio in Singapore, while celebrating the lifestyle statement that both our black and white smartphones make. It is a celebration of functionality coupled with aunique sense of style that BlackBerry smartphones have,² said Charles Dufourcq, Country Director for RIM, Singapore. ³We are also pleased to reward our customers who purchase BlackBerry smartphones with a 15% discount voucher from ZALORA and we hope the creations showcased this evening inspire their choices from ZALORA.
As an e-tailer known for marrying the convenience of the internet with a variety of worldwide styles, ZALORA is happy to be collaborating with BlackBerry to further demonstrate how fashion and technology complement one another, stated Terence Pang, Head of Marketing for ZALORA Singapore. The individual styles inspired by the BlackBerry Bold portfolio truly showcase the diversity of the many collections on ZALORA.
Fans of the Fashionably Bold collection can log on to www.zalora.sg/FashionablyBold to browse and purchase the various styles showcased by each of the stylists. The microsite went live immediately after the Fashionably Bold show, on Thursday, 18th of October, at 10pm.