Things are really heating up now that the countdown to the launch of BlackBerry 10 has started. The latest development is an interview RIM’s CEO, Thorsten Heins, gave Reuters. In it he reiterates a few things that I have been saying for awhile. The most important one in my opinion is this one:
"The tactic we are deploying is by country and by region. We are aiming to have the most important 200 to 400 apps available, because many applications are regional and they really do have a regional flavor,"
Heins said RIM is focused on offering them most popular applications that are relevant to BlackBerry users who he says are “hyper connected multitaskers who need to get things done.” Sounds about right! Here is to hoping that he gets the apps I need onto BlackBerry 10.
He also mentions what I have been saying for awhile which is that the number of apps on each platform really does not show you anything. Take Android or iOS for example and you can pretty much state that 90% of those apps are pretty much useless which is similar to App World. What’s really key is having the quality apps that people are looking for and use every day. I know RIM is working behind the scenes to woo larger developers while they work on a more public front. Heins would not detail any more big title apps beyond the WebEx, Box, Blackboard, etc that they have already revealed stating that:
"Allow me to talk to you about this on January 30, otherwise I’m losing a lot of thunder,"
I am glad to hear he is holding back but I really cannot wait to see what they have available at launch. Check out the full interview here.
PS: I am still curious why they won’t come out and mention DropBox… It’s pretty much a given already.