RIM’s CEO, Thorsten Heins, is really coming out boldly with his statements on BlackBerry 10. His latest ones come to us through a 30 minute demo Heins did for the editors of the New York Times. One of my favorite quotes from article was Heins saying that:
..the BlackBerry 10 phones advantages will be so apparent to customers that it will take only “a one-minute sales pitch in a shop” to win them over.
His team then went on to show off just some of BlackBerry 10’s features in 30 minutes. I would recommend reading the whole article at the New York Times but this paragraph also resonated with me:
On Monday, Mr. Heins focused on the integration of the usability of the software. A home button is needed on iPhones and phones using Google’s Android operating system, he said, because those operating systems require users to switch repeatedly between applications to perform different tasks. In contrast, BlackBerry 10 will consolidate bits of information and capabilities that are distributed through separate apps on current smartphones. BlackBerry 10’s messaging center, for example, can display Facebook updates, LinkedIn messages, texts and Twitter posts along with e-mails. In turn, BlackBerry 10 users will be able to use that hub, as an example, to reply to Facebook messages without opening their phones’ Facebook app.