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BlackBerry Balance On BB10: Separate, Simultaneously-Active Profiles For Work And Play

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Yesterday I had a hands-on demo of some of the newest features of BB10. Jeff Gadway, Senior Brand & Marketing Communications Manager at Research In Motion, showed off some of the changes implemented since BlackBerry World, including an updated BlackBerry Balance for BB10.

BlackBerry Balance, if you’re not familiar with the product, is RIM’s enterprise solution for managing personal devices on corporate BES. It separates personal data from corporate data, allowing the BES admins to remotely manage and/or wipe the secure “work” partition while leaving the end user’s personal data intact. This is a decent solution for balancing the user’s desire for Bring Your Own Device (BYOD) with the company’s desire for security and control over corporate data, as more and more companies cut back on providing and paying for deployed devices to their employees.

Taking this concept into BB10, however, provides a much more elegant solution. In BB10, Balance will consist of two separate, but simultaneously-active profiles. Both profiles will be accessible at any time with a simple down-swipe from the top of the screen. Open the Work profile, launch the browser, and the browser opens with a lock icon to let you know that IT policy has been applied to your browsing session. Swipe down, go into the Personal profile, launch the browser, and it opens with no lock icon. Switch back to the Work profile, and the secure browser session is till there. Notice that nothing has been quit or exited. One thing merely flows into the next on BB10, even when being kept separate, and that’s the experience that RIM is betting on.

2 total comments on this postSubmit your comment!
  1. Very Interesting indeed, I been wanting this for long time.

    My University has BES but does not have balance but hopefully they will soon have one.

  2. BlackBerry Balance sounds the most impressive and different. I love the idea of two separate profiles for work and play. I can’t wait until these new phones are released.

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