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BlackBerry 10: Innovate Then Wait

I don’t know about all of you, but I have been thoroughly enjoying every minute of the #ios6pocalypse on twitter. With the release of the iPhone 5 and iOS 6, Apple fans everywhere have been scrambling to get the latest and greatest hardware and software “to make the things you do every day even better.” Judging by the maps fiasco, the suspicion over the iPad clock being a rip-off of a Swiss clock design, and most recently Scuffgate, maybe Apple should have waited just a bit longer before they “innovated.”

I came across an interesting article from the NYTimes that shows some of the new features of the BB10 alpha device are also found on the iPhone 5. Probably nothing to sue over but the writer, Ian Austen, hints that features like: a more movie friendly screen, a faster processor, a slim black case, and two tiny grills that shield noise cancelling microphones are features that BB showcased first. I know, I know, just because they showed them off first, doesn’t mean Apple copied them. I simply found it interesting that the comparison was made. Those all seem like pretty generic features anyway.

Austen went on to explain how RIM innovated first, then waited as Apple moved forward with production, and sales. Apple has become masterful at making the masses believe that features like panoramic shooting, faux multitasking, and voice commands are the latest and greatest technological marvels when, in fact, they have been around for years in some cases. The Apple marketing machine is truly astounding and we all know how successful they have been as a result.

So what do you think? We still don’t have a firm date for the BlackBerry 10 launch but the hardware and software are looking like they could be the slumpbuster we have been waiting for. Has RIM waited too long to show the world what BB10 can do? I’m looking forward to what RIM decides to show us at BlackBerry Jam Americas this week.


5 total comments on this postSubmit your comment!
  1. No, I don’t think January is too long provided they market BB10 correctly and include all the features and apps that the customers expect and offer services they may not expect. In other words: Bring it!

  2. Apple markets their products very well or is that it that many people really don’t know that certain features exist previously because they are new to smart phone market in general. Rim please do better. I am die hard BB fan but I have to say I respect Apple’s gangster.

  3. I agree with dpr.
    I also believe that apple ripped off everything they could from BB X previews.
    Look @ the design leak Crackberry put out last January, then look at iphone 5. Not too hard to make the connection.
    Oh, well, as long as apple and google keep their talons locked together like two eagles in a fight to the death, it’s all good for RIM.

  4. Always amazed as to how much iKoolaid some people have sucked down.

    Apple is the last OS I would buy a phone from simply because I don’t want to get locking into the iTunes nightmare.

    Just wish BB10 was here now.

  5. Maybe Apple is taking after RIM by introducing new products before they are ready for the market like the unfamous Playbook.

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