RIM’s CEO Thorsten Heins is on a tour before BlackBerry Jam with his latest stop being South Africa. In an exclusive interview with Gadget.co.za Thorsten Heins told them that BlackBerry 10 will be rolling out in three waves. RIM plans on hitting global markets with these three waves and currently has South Africa and Nigeria both on the first wave to “pay tribute” for them remaining loyal customers.
Customers in South Africa and other countries appreciate BlackBerrys due to the low data usage and high costs of data. Heins once again reiterated his former stance on the current state in North America including:
“The market in the USA was driven by a tectonic shift to full touch screens and to LTE (4G connectivity) in a very short time frame in the enterprise space. All the money from the carriers is going to 4G. That is why we have lost and are still losing market share… There are two routes to recapturing that market. Firstly, we are working on our installed user base. So far the upgrade ratio has increased from 8% to 22% in the last two quarters… The second thing is to get Blackberry 10 into the market and make sure it fulfills all users’ requirements, such as the full LTE experience.”