As reported to CNET, RIM VP of Developer Relations Alec Saunders says that RIM expects BlackBerry 10 to launch with more apps than any other first generation operating system. Considering the importance that apps have on consumer decisions, this is obviously intended to be a good selling point for RIM as it readies to launch its new product line. On the other hand, it’s hard to see how significant this bragging right really is.
Apple’s iOS and Google Android both launched years ahead of BlackBerry 10. So, this race which RIM may well be winning – of having most apps at launch – is essentially a race between BlackBerry in 2013, Windows Phone OS in 2010, Android in 2009 and iOS in 2007. While it’s certainly good that RIM will be winning this race, it’s a bit hard to see what kind of importance the race actually has.
Of course the good news is that RIM is finally seeing – like its consumers – that the key to relevance in the mobile market is apps. This app-titude can only reflect positively on the future of RIM. The thing is I hope RIM hones in on the key 100 apps that users are expecting and makes sure they launch on BlackBerry 10 at launch.