It looks like RIM is learning from their mistakes with the launch of the BlackBerry PlayBook. RIM ran a few promotions during that time that lead to an influx of apps into App World. The problem was that RIM’s App World approval team could not handle the flow of apps coming in making them take weeks to get approved and getting vendors confirmed. RedNightHawk pointed out to me a quote that RIM’s Alec Saunders, head of developer relations, gave to The Star when RIM made the announcement about meeting with carriers. He stated:
“We’re gearing up to handle not just a few apps coming in, but we’re building a team to handle tens of thousands per month, ahead of that launch,”
This is great news for RIM since their app catalog at the launch of BlackBerry 10 will be critical. They need loads of key quality apps available along with the expected blockbusters like video streaming (Netflix, Hulu, etc), chat (Skype or similar), etc.