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RIM Building Up App World Approval Teams to Handle BlackBerry 10 Influx

Alec Saunders Be Calm

It looks like RIM is learning from their mistakes with the launch of the BlackBerry PlayBook. RIM ran a few promotions during that time that lead to an influx of apps into App World. The problem was that RIM’s App World approval team could not handle the flow of apps coming in making them take weeks to get approved and getting vendors confirmed. RedNightHawk pointed out to me a quote that RIM’s Alec Saunders, head of developer relations, gave to The Star when RIM made the announcement about meeting with carriers. He stated:

“We’re gearing up to handle not just a few apps coming in, but we’re building a team to handle tens of thousands per month, ahead of that launch,”

This is great news for RIM since their app catalog at the launch of BlackBerry 10 will be critical. They need loads of key quality apps available along with the expected blockbusters like video streaming (Netflix, Hulu, etc), chat (Skype or similar), etc.

6 total comments on this postSubmit your comment!
  1. I hope there is a sufficient amount of Fart apps… no platform is complete without them…

  2. LMAO Brian!! How true! We need to have at least 1000 to be successful! 🙂 or how about that completely useless (imo) app that makes your phone look like a glass of beer and as you tilt towards your mouth it looks like your drinking from your phone????

    Frankly I don’t really care about Skype or Netflix since I don’t have either one and don’t have the necessity or desire to get it. I got the Shaw EXO wifi finder (which I love and use) and am waiting for CIBC to release the new NFC app. The only other app that I would absolutely love to have it but it won’t make me change my phone would the Starbucks payment app.

  3. I want the app for the LCBO!!

  4. Do they have an app? Is that app just for the ON province?? Sounds cool.

    • they have an app for iPhone and thats it.

      Give you inventory at all stores of any product, locations, hours etc etc.

      Yeah its only Ontario. Liquor Control Board of Ontario, LCBO

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