For a company that has a history of lackluster marketing efforts its nice to see RIM doing well in the emerging markets that are currently sustaining them. Diego let me know that RIM was awarded the LIDE Business Marketing for their “Qual é o seu outro lado” (What’s your other side) campaign, which targeted exclusively the Brazilian market. The campaign showed the other side (fun/sportive) of local celebrities João Dória Jr, Malvino Salvador, MariMoon, Sabrina Sato and Tony Belotto.
I found some samples of the campaign embedded below but let me know if you spot more.
More details can be found in Portuguese below: