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RIM Offers Enterprise & Government Customers a BlackBerry 7 Trade-Up and Recycle Program

Tradeup Program

RIM has had a tradeup program for awhile now to get enterprise and government customers on BlackBerry 7 devices. This is actually a great idea since many of these customers are still running lower end BlackBerry 6 or even BlackBerry 5 devices. RIM has just announced another sweetener to to the tradeup deal with a new Trade-Up and Recycle program. This gives government and enterprise customers up to $100 off each device when you trade in an older BlackBerry device along with helping with recycling the older devices.

Check out the details in the announcement below:

Enterprise and Government Customers Can Save Money on BlackBerry 7 Smartphones with New "Trade-Up and Recycle Program"

WATERLOO, ONTARIO–(Marketwire – Aug. 16, 2012) – A new program from Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) can save enterprise and government customers on the costs of upgrading to BlackBerry(R) 7 smartphones while also helping with the responsible recycling of old devices. RIM announced today that it is working with e-Cycle LLC to offer a new trade-up and recycle program to customers in the United States.

Under the program, enterprise and government customers can get a rebate of up to $100 per device purchased when they trade in an older BlackBerry smartphone for the purchase of a new BlackBerry 7 smartphone(i).

"RIM is pleased to work with e-Cycle to help customers upgrade their older BlackBerry smartphones to the latest BlackBerry 7 models, while also helping to facilitate responsible recycling," said Richard Piasentin, Managing Director for the U.S. at RIM.

"This program provides BlackBerry customers with a cost effective way to upgrade to the latest BlackBerry smartphones and helps reduce the impact on the environment by diverting electronic waste from landfills," said Christopher Irion, e-Cycle founder and CEO.

For more information about the BlackBerry Trade-Up program, visit The e-Cycle process can be viewed at

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  1. I love my BB7 device, the 9860. I also love both the 9900 and 9810. I believe those devices are still great BlackBerrys that can benefit corporate users. It’s too bad some corporate users still carry BB4 devices — mostly 9000s! Seriously? There is no reason not to upgrade. There are huge benefits to be had including a much, much better web experience!

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