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RIM Rumored to Be Closing US Retail Stores While Expanding Elsewhere

Newark BlackBerry Store

It is no secret that the nine Wireless Giant BlackBerry Retail stores in the US have not been doing well recently. According to a likely but unconfirmed source at the Cantech Letter RIM is rumored to be closing their US stores. They highlight how this is in contrast to developing countries like the UAE, EMEA, Indonesia, and other areas where RIM is opening multiple new stores. There really is not much substance to this rumor but I have a hunch that RIM would be better served during the launch of BlackBerry 10 with stronger advertising and traveling experience centers at airports and other locations instead of branded stores.

What do you think about what RIM should do about retail locations in the US?

PS: Dave just shot that picture of the Wireless Giant branded BlackBerry store in Newark Airport a few minutes ago.

6 total comments on this postSubmit your comment!
  1. Honestly, it is about time they shut these down. People don’t sign two year contracts while waiting for their flight to arrive.

    I don’t see how these stores ever turned a profit…

  2. Expanding where now? Yesterday I was informed they fired every single of the 2000 people they had in the Brazil operation. If they are dumping the largest country in the LatAm, where is it again they plan on expanding if not in the US market? o.o

  3. They have retail stores in the US?….

  4. This really seems counterproductive to RIMM’s goals of being competetive in the US marketplace again. I hope the opposite is true – that their expanding their US stores and creating BlackBerry specific stores, like Appke has done.

  5. Just because Apple has consumer stores doesn’t mean it makes financial sense for RIM to do the same though…

    In reality it probably doesn’t help them very much at all and costs a lot of money to operate.

  6. They should shut ASAP. Right now they just represent bad advertising because they are always empty.

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