RIM Responds to Rumor of Closing Retail Stores in the US

Newark BlackBerry Store

I was sort of happy about the unconfirmed rumor from earlier today that RIM may be closing their Wireless Giant run branded retail stores in 9 US airports. I have never really seen such stores being very successful especially cellphone shops in US airports. Either way RIM has reached out and responded with the following to the rumor:

“We can confirm that the BlackBerry branded retail location in Boston has closed. We are not prepared to comment on rumours or speculation about other BlackBerry branded retail locations in the US. We’re constantly studying the consumer market and how customers make purchases. Consumers still have many options to buy BlackBerry products from over 20,000 retail locations in the US and online at ShopBlackBerry.com.” (via N4BB)

It looks like RIM probably closed one store and that is that but who knows. I am more interested in their whole holistic marketing strategy for BlackBerry 10 since these airport retail shops do not seem to be very cost effective.

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