One of the questions I have been asked many times over the years is if RIM’s employees actively test out other devices. RIM’s CEO, Thorsten Heins, was quite frank about it in the recent interview with CIO.com. He mentioned that alongside his BlackBerry he does make a point of staying educated about the smartphone market and rivals. That means he always has a second device that is a competitor device so he knows where they stand. Currently Heins is carrying a Samsung Galaxy S III now though he has previously used an iPhone to understand touch devices. He also mentioned that he switches them up regularly.
Just to drive this point home I also make a point of carrying around a competitors device for comparison. (Currently also a Samsung Galaxy S III) Not doing so would be like sticking your head in the ground like a mindless fanboy. That is exactly what RIM does not need. They need their employees all the way up to the C suite able to see exactly what they need to implement in BlackBerry 10 to differentiate and succeed in the face of stiff competition. That means they need to be intimately familiar with their competitions strengths and weaknesses.
What do you think?