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Thorsten Heins Says RIM is In Transition in Recent Interview


Thorsten Heins gave an interview on CBC Metro Morning today with the headliner quote being that “there’s nothing wrong with the company as it exists right now.” He qualified that by telling them “I’m not talking about the company as I, kind of, took it over six months ago. I’m talking about the company (in the) state it’s in right now.” He said RIM has a serious challenge ahead of them to regain market share in the United States but denies that RIM is in a “Death Spiral.” As Heins has stressed before, BlackBerry 10 is more than a product launch and “the company is not ignoring the world out there, nor is it in a death spiral.”

Heins then goes on to describe that RIM is very challenged at the moment specifically in the US market during their BlackBerry 10 transition. Its good to see that he is still strongly positive that RIM will emerge successfully from the BlackBerry 10 transition.

Check out the more details from the interview on and let us know what you think! They also have a video interview with Andrew Macleod, RIM’s managing director for Canada, explaining “why the company is excited for the future and ready to fight.”

Thanks Brian for the tip.

5 total comments on this postSubmit your comment!
  1. I kinf of think it comes down to how optimistic one is about the programmers at RIM/QNX.

    It’s pretty clear that to make a comeback BB10 has to be better than iOS, Android and WP8. Are the people at RIM up to the task? I don’t know. The delays don’t help instill confidence and I honestly don’t know if the CEO even knows.

    Anyone who has written even simple code knows it’s often just trial and error. You don’t spot the mistake until you run the program/use the product.

    I hope they can do it, but I’ve been burned as a RIM supporter so many times now I just won’t buy what the company says. I’ve really looked like a fool with friends and colleagues, telling them how good the playbook was going to be etc.

    Let’s face it, it hurts to be laughed at (even jokingly among friends) and passing on info RIM has given out has really put me in those situations.

    • Under Thorstein’s watch, RIMM has been great about keeping dedlines – until now (a major now). It’s good that RIMM does this media blitz to try to calm consumers and shareholders nerves about the delay; better to control the message than have the message control you. In the meantime they need to promote their products, push out the OS updates and continue to add more services to their lineup to show consumers they aren’t giving up or dying.

    • I feel your pain kiddo. I too have been let down by high expectations and disappointing results at the hands of RIM.

      I really think they have something special with BB10 and (I hope I don’t regret this later) it actually might be enough to at least help them re-enter the smartphone conversation.

      Thor knows how pivotal the BB10 launch is so he wants to make sure it’s the best it can possibly be. It needs to be amazing. The potential is there, but let’s face it, morale at BB nation is not exactly flying high. Anything short of amazing will be complete failure. Any problems, even if totally insignificant, will be blown out of proportion and the launch will be ruined.

      Think of it this way though, if RIM had held off releasing the PlayBook AT LEAST until 2.0 and native PIM, things could be different. Maybe not a lot different, but my point is, delays can be smart. Let’s hope they’re making the best of all this extra time to really polish things up for the unrelenting masses. We still have AT LEAST 5 months to sit and stew about this. I really hope Thor made the right decision.

      • Great point Jay, but I believe the poor sales of the PlayBook had more to do with poor (or rather lack of) advertising, than lack of features.

        Even in the so called beta mode, the PlayBook to me had more features put of the box. The IPad when it came out didn’t have that many apps, but they had that great publicity machine to keep them afloat. Until, RIMM polishes and refines their marketing strategy, they will always be also rans.

  2. The problem with comparing the iPad with the Playbook is when the iPad came out there were no other tablets, when you are first you get a pass.

    RIM under the previous management was just crap (at the end). Recall they called the playbook the first professional tablet – What? They STILL don’t have a decent pdf annotator and its been a year. They worked with Adobe on the tablet, couldn’t they have said hey we need something to mark up not just read pdfs.

    If I were running RIM, I’d say $50K for the first decent pdf annotator, we need to get serious about productivity tools for the playbook.

    Anyway I’ll be getting a win 8 Surface so it really doesn’t matter anymore. I will use my playbook for reading it is the best size for that.

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