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Thorsten Heins Op-Ed Promises “RIM Will Empower People Like Never Before”


RIM is really on a media blitz today. Brian pointed out the latest development to me with RIM’s current CEO, Thorsten Heins, writing an Op-Ed for The Globe and Mail. I do not think RIM has ever done that but the message Heins puts across is a great read. I don’t want to ruin it for you so head on over to The Globe and Mail and check it out for yourself.

I think Heins did a great job of passing his message along about how RIM is not dead and will come back fighting. He also hints that there is more coming that they have not announced yet. There is also a definite focus on the many “recommendations” analysts have been trying to label RIM with including claims that they were disconnected as a Canadian company or should cut up the company and sell out. Heins summarized most of his message in these two paragraphs:

As we prepare to launch our new mobile platform, BlackBerry 10, in the first quarter of next year, we expect to empower people as never before. BlackBerry 10 will connect users not just to each other, but to the embedded systems that run constantly in the background of everyday life – from parking meters and car computers to credit card machines and ticket counters.

Those are big promises, I know; and some doubt whether RIM can pull it off. I am the first to admit that RIM has missed on important trends in the smart-phone industry – especially in the consumer domain, focusing on its core value system for successful products and services. We are working diligently on BlackBerry 10 in order to provide a compelling experience for our loyal enterprise customers and consumers. While we are in a very competitive and constantly changing market, customers benefit from this competition and continued innovation.

Let us know what you think in the comments!

5 total comments on this postSubmit your comment!
  1. They are saying ALL the right things that is for sure

    I wonder if today is the brainchild of the new CMO

    control the message themselves

  2. This guy is as dilusional as the old ceo’s even if they do manage to release bb10 devices nobody is in the least bit interested. They shot themselves in the foot.

  3. The delay is GOOD news.
    Think about it.
    Don’t think about what # 2 said –
    he didn’t bother…^

  4. The funny thing about all this BB10 delay / end of the world hysteria is that most people don’t know or care about it. When it finally is released (hopefully without any major hiccups), most people will never know it was ever delayed.

    I’m not the most patient guy, but from what I’ve seen, BB10 is worth waiting for. If it still needs to be refined, I’m glad they’re not pushing it out half-baked.

  5. Don’t blame CEO, they want RIM win.

    RIM has strange culture and self distruct political environment.

    In RIM if a new hired person figure out major problem and introduce efficient approach, both manager and his buddy group member will proof their wrong approach works. just like someone point out driving a car is right way, pushing a car is wrong way, then both manager and his buddy group member will hate you, and proof that 3 person can also move the car by pushing it. cheating email will be sent to some vice president, saying like: see, the car moving, pushing a car is a natural part of the process, in order to deny new hired contribution of introducing skill of drive a car, they have to deny merit of driving a car.

    It is very strange company culture and strange company political environment, it promote stealing and cheating skill. RIM’s management may be a typical instance in MBA course.

    This culture deny or steal hardworking team members’ contribution/innovation, generate strange political environment, destroy RIM.

    So don’t blame CEO, some of their VPs and VPs’ expert generate terrible culture and self destruct political environment.

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