RIM is really on a media blitz today. Brian pointed out the latest development to me with RIM’s current CEO, Thorsten Heins, writing an Op-Ed for The Globe and Mail. I do not think RIM has ever done that but the message Heins puts across is a great read. I don’t want to ruin it for you so head on over to The Globe and Mail and check it out for yourself.
I think Heins did a great job of passing his message along about how RIM is not dead and will come back fighting. He also hints that there is more coming that they have not announced yet. There is also a definite focus on the many “recommendations” analysts have been trying to label RIM with including claims that they were disconnected as a Canadian company or should cut up the company and sell out. Heins summarized most of his message in these two paragraphs:
As we prepare to launch our new mobile platform, BlackBerry 10, in the first quarter of next year, we expect to empower people as never before. BlackBerry 10 will connect users not just to each other, but to the embedded systems that run constantly in the background of everyday life – from parking meters and car computers to credit card machines and ticket counters.
Those are big promises, I know; and some doubt whether RIM can pull it off. I am the first to admit that RIM has missed on important trends in the smart-phone industry – especially in the consumer domain, focusing on its core value system for successful products and services. We are working diligently on BlackBerry 10 in order to provide a compelling experience for our loyal enterprise customers and consumers. While we are in a very competitive and constantly changing market, customers benefit from this competition and continued innovation.
Let us know what you think in the comments!