One of the things I find myself discussing often about BlackBerry 10 is what RIM’s strategy is for the BlackBerry 10 family lineup. The current RIM lineup is way to cluttered in my opinion but on the other hand it is much better than the thousands of Android models and the lonely iOS line. Just to give you an idea, RIM’s current BlackBerry 7 lineup includes the:
- Bold 9900/9930 high end touchscreen QWERTY keyboard
- Torch 9810 Touchscreen slider with QWERTY keyboard
- Torch 9850/9860 High end full touchscreen only
- Bold 9790 Mid range touchscreen QWERTY keyboard
- Curve 9380 Mid range full touchscreen only
- Curve 9350/9360/9370 Mid range QWERTY keyboard
- Curve 9310/9320/9220 Very low end QWERTY keyboard
Personally I think that is just a bit crazy with way to much overlap and marginal differentiation. We currently know that RIM is working on a first BlackBerry model that will be touchscreen only (L-Series) with a follow up device that will have a touchscreen and RIM’s signature keyboard (N-Series). My question to you is if RIM should leave it at that and limit fragmentation or start going down the road with other options like a BlackBerry 10 slider with QWERTY keyboard or lower end Curve style models to hit the lower market.
Originally Thorsten said they would keep the BlackBerry 7.1 devices for the lower end market but I am not sure how relevant they will be in 6 months from now. This really has me wondering how big or small the BlackBerry 10 device family should be. What do you think?