The Application Developers Alliance (ADA) nonprofit started out at CES 2012 this January and has since signed on some nice partners. The ADA was designed to help developers organize while generating revenue for their services from sponsors and membership fees. Their main industry backer seems to have been AT&T but now RIM has added themselves to that list.
RIM sent out an email to registered developers letting them know RIM has joined the ADA. They sum it up by saying that:
The Application Developers Alliance is the voice of the development industry. We’ve joined the Alliance as a corporate partner, and invite you to join for free adding yourself to the network of nearly 7,000 independent developers who are coming together to help define our industry. Start benefiting from your free membership with discounts, event calendars, job postings and more!
Check out the details on the BlackBerry landing page of the App Developer Alliance