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Apple iOS Joins RIM in Using TomTom for Traffic & Maps

iOS6 TomTom RIM TomTom

Google was struck another blow this week when Apple revealed that they will be using TomTom maps to power their iOS mapping app and navigation. This comes after RIM announced their partnership with TomTom for Traffic and Maps on current BlackBerry devices and BlackBerry 10. This means that Google Maps is going to be relegated to Android as the default option from its once dominant place. It is also a tricky play for Google since they are essentially an advertising company who wants more eyeballs.

It should be interesting to see how much TomTom’s maps improve now that both RIM and Apple will be relying on them. Garmin seems to be sitting this one out since they use Navteq maps which is owned by Nokia. I am also hoping that RIM launches BlackBerry 10 with navigation at launch. Now that would be coming out swinging.

via Computer World

4 total comments on this postSubmit your comment!
  1. I really hope that RIMM makes navigation one of their highest priorities and combines BlackBerry Traffic, Travel, Maps, Wikitude, Universal Search, News, BeWeather and Calendar all together. Now that I would call flow.

  2. RIM is certainly moving in the direction of full GPS navigation. After all, Google is doing that on Android, and Apple certainly plans to with iOS 6 and the iPhone 5.

  3. RIM already has navigation, granted, it’s not integrated in BB Maps, but we still have navigation.

  4. Google maps will lose 45% of mobile eyeballs to TomTom. Will cost Google some serious advertising revenue. Developers will have to pay for using the Google maps API. Because advertising alone won’t make google maps profitable. But when they raise prices for developers, they will lose part of their developers.

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