The tech world got hit with a flood of announcements yesterday with the Apple WWDC going on in San Francisco. Apple announced a load of new product improvements but most people were interested in iOS 6 which is coming this fall. Apple detailed many of the 200 improvements coming in iOS 6 for the iPad and iPhone but most were let down. Most of the announcements Apple made for iOS were all refinements of a legacy platform rather than game changers (Bla1ze @CrackBerry has a good breakdown).
One of the main factors that analysts have been hammering RIM for is that BlackBerry 10 will not be able to compete with iOS 6 and Android 4.0/5.0. Now we know that on the software front the bar has not really been raised though we will have to wait for later this year to see about the hardware. In other words RIM’s competition is not exactly standing still but they have not moved far or unveiled anything that should change RIM’s plans.
Many of the features that were announced during Apple’s press conference seem laughable to BlackBerry users though it clearly reminds me of RIM back around BlackBerry OS 4.5 through 6.0. For example, here are a couple of features that iOS 6 is finally going to bring:
- Different email signatures for different email accounts
- Setting a song as your alarm clock sound
- Customizing the vibration for alerts
- A do not disturb feature
- You can now finally attach images and videos to emails from the compose screen (Seriously this is a new feature!)
- Uploading images from web forms on websites (I was shocked this was not possible previously)
Don’t get me wrong there are some cool improvements like Facetime over cellular connections, more Siri flexibility, and synced tabs in Safari but none of these are really game changers but merely refinements of current features. In other words RIM can breath a sigh of relief that Apple is just bringing a slightly modified (but highly successful) iOS to compete head to head with BlackBerry 10 this fall. BlackBerry 10 on the other hand is packing some revolutionary technology and software that goes back to the roots of what made BlackBerry the perfect tool for “those who DO” in the first place.
Let us know what you thought of iOS 6 and what it means for RIM and BlackBerry 10!
Image credit: The Verge Live Blog