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Alec Saunders Talks About BlackBerry 10 in Indonesia


Alec Saunders has been doing a solid job since he took over as RIM’s head of developer relations. He has become the developer advocate at RIM and has been laser focused on drawing more developers to BlackBerry 10. He recently sat down with the Jakarta Globe at a MobileMonday event in South Jakarta about BlackBerry 10 and the phones coming out later this year. Alec is tasked with the difficulty of getting developers to develop for a platform before it reaches the consumers even though they already have a taste for it with the PlayBook.

I found the interview very interesting especially when you see the questions and perspective coming from a country where RIM is still thriving. Here are some choice answers below but I highly recommend catching the whole interview at the Jakarta Globe.

How would you describe BlackBerry 10?

We’re trying to take things that people love about BlackBerry and modernize that experience. BlackBerry 10 devices are about sharing and [being] social. The keyboard learns how you type and adapts to the way you work. The device can be used with one hand. You’re sitting at a meeting, your phone buzzes and you can check it casu ally.

With so many sophisticated operating systems out there, will you be a little late with BlackBerry 10?

If you rush an operating system to market, it’s a bad idea. … I don’t think too much of the Android and the iOS devices at this point. I think iOS is designed for five years ago. … It was designed with the idea that Steve Jobs had, that it would be a media consumption device. And that’s not what a BlackBerry is. It’s not for sitting on the train and watching TV.

And Android, there are now 3,977 different Android devices out there in the marketplace. For developers, it’s a nightmare. It’s impossible to test them all. So developers now are getting to the phase of, ‘Hey, maybe there are some things better than Android.’

Another thing about Android is — and Google even admitted it — it’s a rip-off of an Apple experience. So Apple is a five-year-old experience, Android is a clone of that five-year-old experience. We’re a new way of thinking about what a smartphone is. We’re going to take the smartphone back to a communication device, not something you sit around and watch movies with.

Kudos to Spence for pointing this one out via N4BB

4 total comments on this postSubmit your comment!
  1. He says the right stuff. It all sounds good. I know they can’t rush it, but I’m just thinking October is too late. I hope I’m wrong.

  2. Alec Saunders should have said you can use BlackBerry 10 devices for more than just watching TV. It should also be marketed as the perfect time hybrid between the best communication device merged with a next generation media device.

  3. Guess what time it is? That’s right! Calling out RIM time…

    Napoleon = Waterloo = RIM = BlackBerry Bold = bbb = 666 = Mihalis = Identity Crisis = Hidden Greek = Kryptos = Magnotta/Berlin = K4 = Kings in 4 = Devils 0 = Demons = No rest for the wicked

    Any questions? Yeah, you. I’m calling you out. Also, the game.

    Be Bold = That 10423 is a pretty cool guy, eh knocks down demons and eh doesn’t afraid of anything.

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