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Rumor: Heins Not Pursuing BBM Licensing & Cross Platform Clients

BBM People

An always hot point of contention for BlackBerry users and former BlackBerry users was RIM potentially licensing BBM or creating their own cross platform clients for BBM. According to the latest rumor mill from the WSJ this project, unofficially dubbed “SMS 2.0” at RIM, has been put on the back burner. According to this source RIM’s previous CEO’s were pursuing licensing BBM which led to their private acquisition of LiveProfile last year.

Supposedly Thorsten Heins has ended the BBM push and decided RIM “should not pursue licensing deals in general.” I am sort of glad that RIM has decided to not license BBM since that is one of their main strengths. They just need to keep on making it relevant and pushing the envelope especially with the launch of BB10.

8 total comments on this postSubmit your comment!
  1. living in a country with small market share of BlackBerry (Germany)
    licensing would help to use BBM.
    if most of friends are not on BB platform WhatsApp is used for messaging – I would prefer to be able to use BBM on more platforms

    • Yeah there really is no good way around it. From what I saw of their plans it was a low-fi version for Android and iOS and I am not sure people would have jumped for it. If they made it too feature full then they sacrifice one of their differentiators especially in the third world.

      • at this point… putting BBM on Android/iOS will NOT save RIM nor will it really have a contributing factor to saving RIM if BB10 fails

        BB10 is the only thing that can save RIM

        If BB10 fails, it won’t matter if they did or didn’t do BBM cross platform

        If BB10 saves RIM, then sure, they can think about a stripped own BBM cross platform to try woe others to BB10

        • Agreed. BlackBerry Messenger is one of the things that make BlackBerry stand out fron the other platforms. Perhaps in the future, once BB10 takes off, RIMM could add Facebook and twitter like capabilities to stripped down multiplatform versions.

  2. its a double edged sword for sure

    • no easy decision …

      so let’s hope that the rollout of BB10 will change things.

      I’ll do my best: developing apps for BB10 😉 and motivating others to switch to BB Platform.

  3. Could you please correct the spelling in the title? It looks a bit odd…

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