An always hot point of contention for BlackBerry users and former BlackBerry users was RIM potentially licensing BBM or creating their own cross platform clients for BBM. According to the latest rumor mill from the WSJ this project, unofficially dubbed “SMS 2.0” at RIM, has been put on the back burner. According to this source RIM’s previous CEO’s were pursuing licensing BBM which led to their private acquisition of LiveProfile last year.
Supposedly Thorsten Heins has ended the BBM push and decided RIM “should not pursue licensing deals in general.” I am sort of glad that RIM has decided to not license BBM since that is one of their main strengths. They just need to keep on making it relevant and pushing the envelope especially with the launch of BB10.