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RIM Helping Employees Make the Case for BlackBerry 7 Device Upgrades


RIM has realized that many of the complaints corporate users have with their BlackBerry devices have been vastly improved with BlackBerry 7. The problem is that many corporate IT departments are not updating users devices to BlackBerry 7 devices. Now RIM has created a new website to help enterprise employees make the case to their managers for an upgrade. Its actually a good idea though I am not sure how well it will work.

Here is the pitch RIM is making to employees:

If your BlackBerry doesn’t look like one of these, it’s time for an upgrade. Have a conversation with your IT manager today about upgrading your work device to a BlackBerry® 7 smartphone.

Features that will help enhance your productivity at work (and your enjoyment off the clock).

  • The fastest BlackBerry browser to date
  • Apps that help make you more productive and keep you more connected
  • A unified inbox that consolidates all your messages and alerts in one place
  • BlackBerry Tag on NFC devices — an easy way to share contacts and photos
  • HD video recording and playback
  • Easy integration with BlackBerry® PlayBook™ tablet
  • The BlackBerry platform designed with security at the core

I am curious how many of you are still issued work devices that predate the BlackBerry 7 line. Let us know in the comments!

8 total comments on this postSubmit your comment!
  1. Clueless and useless approach. I am surprised to see this. RIM should know very well how enterprise works. This is not going to work. Removing those pics of non-corporate users from the home page of RIM web sites would do much better than this. RIM is definitely painting a wrong image of itself.

  2. Very great move on their part…. 🙂 esp w/BB7 now being approved gov devices in countries around the world including the US… Time to to ditch the OS6 and move on to something prettier… 🙂

    • Hi Ashley,

      Alex from RIM here. While the BlackBerry 6 OS can still take care of business, the new BlackBerry 7 OS offers some great new features we want our users to take advantage of if they’re not already doing so. I’ve been using the Torch 9860 for several months now, and the combination of a touch screen, faster browsing and voice-activated universal search make this hands down my favorite BlackBerry ever.

      To make sure you’re on top of all the latest BlackBerry news related to business and government, stay tuned to our Inside BlackBerry for Business Blog:


      Alex, RIM Social Media Team

      • Yayyyy! Someone else also appreciates the 9860!!! I also love mine but I’ve been getting annoyed at providers discontinuing this wonderful device — not getting the love it deserves!

      • Hi Alex @ RIM,

        I hear your point about os7 being an improvement over os6, which is true. However in comparing it to the alternatives (iOS or Android ICS), RIM is YEARS behind the curve.

        I know where you’re coming from, I’ve been a RIM user since 2000 and currently have a 9900 (after a 9800 and a 9000). I also have a playbook 64gb. That said, I’ve also had a Samsung Vibrant, have a Galaxy Tab 7 and 10.1 inch, and my wife uses an iPhone 4S. I hate to say it but the ONLY thing my blackberry is better for than the alternatives is the keyboard. Everything else is worse and far less functional than either the Android or Apple alternatives.

        I’m sad to say I’m probably going to get an Galaxy S3 next month and pawn off the 9900 and playbook to one of my kids. I see a lot of promise in the Playbook / OS10 but right now the lack of apps is a complete killer. I virtually never pull out my playbook over my Galaxy tab even though i carry both with me every day.

        I hate to say it but unless RIM pulls off a miracle with OS10 and gets developers fully back in the pipeline, its done like dinner. Tragic for Canada but what can you do…

  3. I was just looking yesterday into the 9930 from Sprint but their website shows they are out of stock on the camera-equipped model. I called and they said they have no idea when they’ll have them in. RIM’s campaign is going to fall flat if the OS7 phones aren’t available for people to purchase from their carriers.

  4. Dear IT Dept.
    Please upgrade my phone to a newer model that is already hopelessly obsolete compared to the alternatives and which the manufacturer will be abandoning in October.
    Clueless user

  5. I got my 9650 a month before the release of BB 7. I knew they were coming. What can I say, I’m happy to have a BB with unlimited global data. I’m not complaining.

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