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RIM CEO Thorsten Heins Clarifies His Stance on Licensing BlackBerry 10

QNX Auto 

I have been asked about RIM licensing BlackBerry 10 many times since Thorsten Heins took the reigns at RIM. At BlackBerry World Heins clarified his stance on licensing the BlackBerry OS which some in the financial industry have been pushing RIM to do. Heins response to one of the reporters asking “What RIM’s stance was on licensing BlackBerry 10” was right on the money stating that:

RIM wants to provide the best mobile computing platform. RIM is investigating many options around the segmentation of BlackBerrys to see how would they position BlackBerry 10 in the high, medium, and low end market. There are many discussions about it but we have not made a decision. It is all about where the right entry point is for licensing if they do it. First RIM needs to prove BlackBerry 10 then they will continue discussions.

Heins went on to state that RIM’s main discussions with licensing were mostly in terms of licensing to verticals. This is exactly what QNX does currently with cars, routers, and more in different industry verticals. I think RIM is on to something with that since they could bring the front end experience of BlackBerry 10 and Cascades to many other industry solutions.

RIM realizes that for other vendors to want to license BlackBerry 10 for phones they have to first prove the platform on their own. RIM is having the discussions that will continue after the launch of BlackBerry 10 but even then Heins was saying RIM needs to find out where it would fit in their portfolio. For example, would they license the OS for vendors to make lower cost smartphones for the emerging markets or headlining ones.

4 total comments on this postSubmit your comment!
  1. QNX is already used in so many industries. Why not expand it with BB10?

  2. Why are people (I.e.-americans ) unable to understand what is clearly stated?
    Does one have to speak “BlackBerry “, to get this?!
    So, are bloggers the only ones left with journalistic ethics?
    Ronen -1,Big Ass Everybody Else -0.

  3. RIM has strange culture and self distruct political environment.

    In RIM if a new hired person figure out major problem and introduce efficient approach, both

    manager and his buddy group member will proof their wrong approach works. just like someone

    point out driving a car is right way, pushing a car is wrong way, then both manager and his

    buddy group member will hate you, and proof that 3 person can also move the car by pushing

    it. cheating email will be sent to some vice president, saying like: see, the car moving,

    pushing a car is a natural part of the process, in order to deny new hired contribution of

    introducing skill of drive a car, they have to deny merit of driving a car.

    It is very strange company culture and strange company political environment, it promote

    stealing and cheating skill. RIM’s management may be a typical instance in MBA course.

    This culture deny or steal hardworking team members’ contribution/innovation, generate strange political environment, destroy RIM.

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