I was speaking to Kevin yesterday at an event and we were discussing one of the main vibes at BlackBerry World and BlackBerry Jam. I simply called it BlackBerry DevCon 2012 part one and Kevin called it the twilight zone. For the first time in as far as I can remember BlackBerry developers at BlackBerry Jam were excited about the development tools, functionality, and in general they were very happy. Alec Saunders from RIM summed it up really well in his “BlackBerry 10 Jam, Rocked because of You” post stating that:
This was a moment we’d been working toward since before DevCon Americas in the fall. I know there was a lot of pressure to show a phone last fall, but until the SDK’s were ready, and developers could actually use them, there would have been little point. Instead we steadily built first the BlackBerry® PlayBook™ OS 1.0 SDK, the PlayBook OS 2.0 SDK, and the PlayBook OS 2.0 software release, knowing full well that these releases, accompanied by the over 20,000 BlackBerry® PlayBook™ tablets we had seeded into the market, would be a good foundation for the next phase – the actual BlackBerry 10 devices.
I have to say I am excited to see how this all plays out. Apps will not be the reason why customers buy BlackBerrys but it will build the ecosystem. Now we just need RIM to hit the messaging and PIM functionality out of the park with BlackBerry 10.