Yesterday one of our tipsters pointed out to me that some sources were speculating that RIM may be behind an interesting form of “marketing.” In all the craziness around BlackBerry World I missed the news that a bus parked outside a Sydney Apple store and protested asking customers to “Wake Up.” It was a creative form of advertising but most assumed it was done by Samsung as guerrilla marketing for their Samsung Galaxy S III phone until Samsung denied it to SlashGear.
Check out the Wake Up Teaser page here (http://wake-up-australia.com.au/) that is counting down to a little past noon on July 2nd.
Now MacWorld AU is thinking that it may be RIM behind the staged marketing protest. They found what seems to be RIM’s Australian Doubleclick account number is the page source code for the WakeUp site. They also say that Blunty, the blogger who happened to be at the store during the event, has also done work for RIM in the past leading up to the PlayBook launch. Even the all black outfits and signs seem to fit with RIM’s previous style. This is all speculation for now but who knows and it is fun to speculate.
Last but not least MacWorld received an anonymous tip saying that BlackBerry OS 10 is set to launch on July 2nd at 12:30PM PDT. This is with the Wake Up timer counting down to that date on Monday. If you did not see the Wake Up protest check it out below: